We understand the importance of keywords for those who are involved in SEO and other aspects of digital marketing. Google’s algorithm is constantly changing and evolving, so staying on top of keyword optimization is essential to ensure that your website or content ranks in the search engine results pages (SERPs). One of the most recent updates that Google has made to its system is the removal of redundant keywords. This update could have enormous implications for optimizing your site and may even lead to a drop in rankings if not adequately addressed. This blog post will explore what this update means for your keyword strategy and how you can adjust your approach to remain compliant with Google’s guidelines.
What are redundant keywords?
Redundant keywords are unnecessarily repeated throughout the content on a given page. It could be by repeating the same word or phrase multiple times or having too many variations of the same keyword. Repeating keywords unnecessarily can hurt your SEO efforts, as search engines view it as keyword stuffing. It can also make your content seem less relevant to readers, as it can be repetitive. To avoid these issues, removing redundant keywords from your content is best.
How do you find them?
There are a few different ways that you can find redundant keywords to remove from your website or blog. One way is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.
Both tools allow you to input a seed keyword and generate a list of related keywords. Once you have your list of related keywords, you can start to identify which ones are redundant and which ones you should keep.
Another way to find redundant keywords is simply searching on Google for your seed keyword. Then, look at the results and see if other similar keywords are used. If so, those could be potential candidates for removal.
Finally, you can also ask yourself if there are any other ways that someone could search for the same thing. For example, if you’re selling shoes online, someone might search for “shoes” or “online shoes.” In this case, “online shoes” would be a redundant keyword since it’s already included in the main keyword.
How do you remove them from your site?
- Assuming you have a list of the keywords you want to remove from your site, there are a few strategies you can use to remove them.
- One way is to use a plugin or tool that automatically removes the keywords from your site. It is the quickest and easiest method, but it may be less than 100% effective.
- Another way is to remove the keywords from your site manually. It will take more time, but it will be more effective in obliterating the keywords. You can do this by editing your website’s code or by deleting the pages that contain the keywords.
- If you want to remove the keywords from your site altogether, you’ll need to ensure they’re not being used anywhere on your site. It includes your website’s code, content, titles and tags, and other places where they may appear. Once you’ve found all instances of the keywords, you can delete them or replace them with different words.
Case Study: Removing Redundant Keywords from an Ecommerce Site
It’s been over a year since Google released its “Remove Redundant Keywords” update, and the SEO world is still feeling the effects. This update was designed to target low-quality, keyword-stuffed content and remove it from search results. But in doing so, it also had the unintended consequence of removing legitimate content that contained redundant keywords.
For example, let’s say you have an eCommerce site that sells women’s clothing. You might have a page titled “Women’s Dresses,” which contains the following text:
- “Our selection of women’s dresses includes everything from casual to formal dresses in various colors and styles. Whether you’re looking for a summer or winter dress, we’ve got you covered.”
- This text contains the keyword “women’s dresses” four times. Under the old rules of SEO, this would be considered perfectly fine – even encouraged! But under the new rules, this is considered keyword stuffing and will likely get your page penalized.
- So what can you do to stop getting penalized? The best solution is to remove any redundant keywords from your text. So in our example above, we would change the text to read as follows:
- “Our selection of women’s clothing includes everything from casual clothes to formal wear in various colors and styles. We’ve got you covered whether you’re looking for something to wear in summer or winter.”
Conclusion
The redundant keyword update was necessary for Google, making the search engine more efficient and preventing users from wasting time. With this update, you can optimize your content across all devices by removing unnecessary keywords that may slow down loading times or lead to identical results. As a result, it helps ensure a better user experience and improves website rankings in the long run. Overall, this change benefits businesses and SEO experts alike so they can focus on other aspects of their online optimization strategies.